The app is extending the video limit from 60 seconds to three minutes, citing feedback from video creators. The option will roll out to all users in the coming weeks.
I’ve been with PCMag since October 2017, covering a wide range of topics, including consumer electronics, cybersecurity, social media, networking, and gaming. Prior to working at PCMag, I was a foreign correspondent in Beijing for over five years, covering the tech scene in Asia.
If you wanted longer TikTok videos, here you go.
On Thursday, the app announced(Opens in a new window) it was extending the video time length from 60 seconds to three minutes. The goal is to pave the way for “richer storytelling and entertainment” when the app is competing against YouTube and Instagram.
To create longer clips on TikTok, users were previously uploading videos labeled part 1, part 2, part 3, etc., in the hopes viewers would jump to the next clip for the rest of the story. But now users don’t need to worry about a strict, 60-second time limit.
“We often hear from creators that they’d love just a little more time to bring their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to life with TikTok’s creative tools,” the app explained in a blog post.
TikTok has already been rolling out the three-minute option to select users across the globe, so you may have already encountered longer videos. But in the coming weeks, all users will receive the new function, which will let you film, upload, and edit videos up to three minutes in length. Look for a notification on your account that longer videos are now supported.
That said, the change may also alter the viewing experience on the video-sharing app, which can be bizarrely addictive. A core feature to TikTok is how it can stream a nonstop flow of amusing, short videos, keeping you hooked to see the next clip.
At the same time, the change could put TikTok in closer competition with YouTube, which regularly hosts longer-form videos. Last September, YouTube introduced its own rival to TikTok in the form of YouTube Shorts.
Sign up for What’s New Now to get our top stories delivered to your inbox every morning.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Your subscription has been confirmed. Keep an eye on your inbox!
Advertisement
I’ve been with PCMag since October 2017, covering a wide range of topics, including consumer electronics, cybersecurity, social media, networking, and gaming. Prior to working at PCMag, I was a foreign correspondent in Beijing for over five years, covering the tech scene in Asia.
Read Michael’s full bio
Advertisement
PCMag.com is a leading authority on technology, delivering lab-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
PCMag supports Group Black and its mission to increase greater diversity in media voices and media ownerships.
© 1996-2023 Ziff Davis, LLC., a Ziff Davis company. All Rights Reserved.
PCMag, PCMag.com and PC Magazine are among the federally registered trademarks of Ziff Davis and may not be used by third parties without explicit permission. The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of PCMag. If you click an affiliate link and buy a product or service, we may be paid a fee by that merchant.