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The insight: More Gen Z consumers—43%—start their online product searches on TikTok than on Google or another search engine, per Jungle Scout’s Q1 2023 Consumer Trends Report.
#TikTokMadeMeBuyIt: While Gen Z consumers have not been immune to the effects of inflation, they’re less likely to cut back on fun or impulse purchases, dining out, or leisure travel than millennial, Gen X, and Boomer shoppers.
The big takeaway: While the majority of consumers are reducing discretionary spend due to inflation, Gen Zs are exhibiting less restraint, encouraged by the fast-paced nature of social media trends and a growing number of retailers (like Amazon and Shein) that can supply goods quickly and cheaply.
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