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TikTok has added four new options to its quick Promote ad feature, which enables brands to essentially boost their posts via a simplified campaign creation process in-stream.
Originally launched in April 2021, Promote campaigns could originally be optimized for:
Now, brands will also be able to
As you can see in these examples, the Promote process takes you through a simplified set-up, which then adds a prominent CTA to your ad.
It could be an easy way to double-down on what’s working, by promoting your top organic clips, while the capacity to also promote creator clips could be another handy way to tap into trending content, and maximize your promotions.
Maybe that’s the way in you needed for TikTok ads, while it also adds more incentive for brands to create an organic presence, and test what works in the app.
You can learn more about TikTok’s new Promote options here.
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For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
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For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
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