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TikTok food influencer Keith Lee gave a Florida hot-chicken restaurant a low review, prompting the owner to respond in a now-viral video.
On May 18, Lee reviewed the Orlando-based restaurant Chicken Fire, gaining more than 12.4 million views in just over a week. Although Lee said the staff was friendly and accommodating, he was less impressed with the food, giving the “soulful” chicken tenders a 5.6 out of 10 because they were “more wet and soggy than juicy.” He also ranked chicken tenders with “meek” seasoning a 3.5 out of 10 and gave a chicken sandwich a 3 out of 10.
“Just because I’m not a huge fan don’t mean you won’t be,” Lee said during the review. “You might try it and you might love it. This might be your favorite chicken spot.”
He added that he had “zero malicious intent” and dissuaded his 12.7 million followers from leaving hate comments.
Lee’s reviews often make waves both online and in real life. While he gains millions of views per video, businesses that receive a glowing review see their popularity skyrocket and receive an influx of customers. His less-enthused review of Chicken Fire left some of his followers surprised, with one person adding, “I love chicken fire, this makes me sad.”
On Google, Chicken Fire has nearly 1,000 reviews and a 4.6 average rating. The restaurant has similar rating on Facebook with 226 reviews.
One week after the review, Chicken Fire owner Kwame Boakye shared a TikTok video of him reacting to Lee’s video. Instead of calling Lee out, Boakye applauded his staff and acknowledged that Lee’s criticisms were “fair.”
In a second video, Boakye showed his kitchen workers sounding dismayed over the review.
“I’m surprised,” one staffer said. “I thought he was going to give a good review. We did a really good job.”
He later appears on screen to give the Chicken Fire staff a pep talk by yelling, “it doesn’t matter what the review was!”
“I stand by this team. Those that were here, those that weren’t here,” Boakye said. “I know every single person did what they were supposed to do, did their part, and put out the best product that we can reasonably provide.”
TikTok users praised Boakye’s response in the comment sections of his recent videos, calling him a “great leader.”
“I think you handled it well,” one person wrote. “You gathered your team to ensure the review did not discourage them or affect their work ethic! Still a win! Nice job.”
Representatives for Chicken Fire did not immediately respond to Insider’s request for comment.
This month, Lee also tried comedian Kevin Hart’s vegan restaurant and said he was “shocked” by how much it tasted like chicken. He’s also collaborated with the world’s biggest YouTuber, Mr. Beast, who gave one restaurant owner $10,000 in February.
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