Are you surprised that it’s so hard to consistently earn money on the stock exchange? The explanation is as simple as it is sobering: It’s because we are all human beings, with all the associated genetic dispositions that come with that fact. The neural structure of the human brain is the result of our evolutionary development. Your thought and behavior patterns, such as the deep-seated fight-or-flight response, continue to influence your decisions today on the financial markets. Your nature is not particularly well-suited to trading, but you can learn to do it. The human brain is capable of change and development. You can learn the mental prerequisites for brain-compatible trading. With the right mindset, you can recognize and avoid errors before they occur. The innovative discoveries of modern neurofinance research will lead the way to success factors for brain-compatible and, therefore, successful trading
Roland Ullrich has worked for 20 years at investment banks in Frankfurt, London, and New York, including five years on Wall Street. For twelve years now, he has been coaching professional and private traders. He is also advising and lecturing on the topics of trading psychology and brain-friendly stock market strategies.
Economics Books
Stocks Books
Stocks Books
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