The uncertain economic outlook is top of mind for both retailers and shoppers alike as the holidays approach. There are many factors that will continue to create unpredictability in the market this year – from supply chain issues to inflation. But Google data shows that people are still searching and looking to buy – they are just considering their purchases more. And purchase is not solely based on price. A great customer experience is essential to close on a sale.
To adapt, retailers have leaned into technology to level the playing field and enable more seamless shopping experiences. Omni retailers changed their storefronts and created new shopping fulfillment, catching up with eCommerce players who were well positioned at the start of the pandemic to capture the dramatic shift in demand. Today, omni and eCommerce retailers need to exceed the expectations of a new, intuitive shopper – a consumer that already expects a seamless experience that’s personalized to their needs.
So, what does this mean for this upcoming holiday season? It is time to make changes to your retail holiday playbook. Below are three holiday imperatives for retailers this upcoming season:
Ready to learn more? Join us for Think Retail, a virtual event focused on preparing your business for the holidays. Tune in to hear industry experts and Google product specialists share the latest holiday shopping insights, trends and strategies to help you turn curiosity into customers this holiday season.
1. Google Internal Data
2. Google-BCG Retail 1P Data Study Feb 2022, n=5,275
3. Google/Talk Shoppe, U.S., Shopping at the Speed of Culture 2021 study, n=2,000 A18–64 gen. pop. video users, Aug. 2021
4. Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.
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The pandemic upended some trends and dramatically accelerated others to further disrupt the flow of goods from manufacturers to retailers to consumers.
As the traditional mall declines, a lot is riding on how well the department store can execute its small-format, strip-center strategy. And whether it should.
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Topics covered: retail tech, e-commerce, in-store operations, marketing, and more.
The pandemic upended some trends and dramatically accelerated others to further disrupt the flow of goods from manufacturers to retailers to consumers.
As the traditional mall declines, a lot is riding on how well the department store can execute its small-format, strip-center strategy. And whether it should.
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Topics covered: retail tech, e-commerce, in-store operations, marketing, and more.