A farmer holds harvested cassava on a farm in Oyo, Nigeria May 18, 2023. REUTERS/Temilade Adelaja
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Busari Kasali once lived with the fear that his cassava – a staple crop in his native Nigeria – would spoil before it got to market. Today, the 76-year-old says his main concern is keeping up with growing demand from consumer goods giant Unilever.
“Things have changed,” Kasali said, as his workers loaded trucks with a bumper harvest of the starchy roots destined for processing into toothpaste. He said his earnings have nearly tripled in the past two years.
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