sel logo
search icon
Search Engine Land » PPC »
For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those ads.
Expanding their ad business. Walmart has a $2 billion ad business and has been expanding tremendously, as of late. Their self-service Marketplace now allows advertisers and brands to promote their products by completing their enrollment in minutes, not days.
Walmart has also been increasing the number of ad tech companies and agencies that have access to their API. Walmart uses The Trade Desk as its ad platform, which allows advertisers and brands to use Walmart data to buy ads.
Get the daily newsletter search marketers rely on.
Processing…Please wait.
See terms.
On the heels of the competition. Kroger has already entered this market by fostering deals with Roku and Pinterest, and has extended its own ad business by working with tech partners PubMatic and Magnite.
Did deeper. Read the full announcement from Business Insider.
Why we care. Advertisers and retailers who are interested in Walmart’s audience should consider setting up an ad account and testing an ad campaign. Walmart also integrates with several ecommerce PPC management tools, so execution should be a breeze.
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
On-demand: SMX Master Classes
March 15-16, 2023: SMX Munich
Online June 13-14, 2023: SMX Advanced
Online November 14-15, 2023: SMX Next
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
The Next Big Thing in Martech: The Data Warehouse
The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic
Maximizing ROAS Through Reduced Latency and Silo Removal
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
Enterprise Digital Experience Platforms: A Marketer’s Guide
Enterprise Customer Data Platforms: A Marketer’s Guide
Driving TikTok ad effectiveness
Receive daily search news and analysis.
Topics
Our events
About
Follow us
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.