A journey through the surprising world of Google reviews in Israel
I stood on the sidewalk, trembling with fear. This is how it is, I told myself. This is the profession you’ve chosen. Steeling myself, I prepared to confront “the most terrible person in the world,” even though I’d been warned “to avoid at all costs” any encounter with him, because he “shouts at and abuses his customers.” Sticking my press card in my pocket, I took a deep breath and went in.