March 12, 2019
Brands dedicate entire teams to brainstorming new, unexpected activations for SXSW, often specifically designed to inspire shock and awe. Viceland, for example, decided to create an entire roller skating rink out of an Austin parking lot. Michelob Ultra gathered together thousands of attendees for a guided sunset meditation. But ever since November 2016, one thing has never failed to capture the attention of America: the president’s tweets. And Comedy Central has used those tweets for its Donald J.
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Brands dedicate entire teams to brainstorming new, unexpected activations for SXSW, often specifically designed to inspire shock and awe. Viceland, for example, decided to create an entire roller skating rink out of an Austin parking lot. Michelob Ultra gathered together thousands of attendees for a guided sunset meditation. But ever since November 2016, one thing has never failed to capture the attention of America: the president’s tweets. And Comedy Central has used those tweets for its Donald J.
Black Friday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%
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Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.